What we did:
Tone of Voice
Created in collaboration with Kiko Peláez
Motion by @tomipicasso
The clients, Maria and Alicia, came to us with a very strong idea for their project. A totally new design approach for legal brands.
From the beginning, we wanted to design a very simple brand, from its logo to its communication. When working on the logo and symbol, we got inspiration from the Homifair naming itself, “homi” + “fair”, translating it visually into a house and a scale.
The brief was to create a 100% digital legal-tech brand specialised in leasing, catering to those people whom are not offered easy solutions by the rental market. It also aimed to bring peace and calm to the social discontent stressing that a fair landlord-tenant relationship begins with good legal advice.